Iteluvia · MMXXII2026

Iteluvia.

Software, crafted slowly
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Iteluvia.
A sales tracker built for the way work actually happens.
[001 — Case study · 2025]

Client

Daybook

Discipline

Fintech · SMB Platform

Stack

Next.js · NestJS · PostgreSQL · PWA · TypeScript · JWT

Year

2025

[01 — The brief]
A mobile-first sales tracker for African small businesses — record a sale in under ten seconds, and parse WhatsApp orders with AI.
[02 — Outcomes]
<10s
Entry time
3.5 days/mo
Time saved per operator
5 currencies
Markets supported
[03The challenge]

Ten million small businesses in Nigeria alone — and tens of millions more across the continent — run their sales on paper scraps and WhatsApp threads. They don’t know their profit, they lose records, and they can’t get loans because they have nothing to show a bank.

The constraints are real: cheap Android phones, patchy networks, noisy markets, sub-second decisions between customers. The product has to disappear into the workflow.

[04The solution]

A mobile-first PWA on Next.js with 48px tap targets, offline-first caching, and a sale flow that remembers the operator’s last product, quantity, and payment method — most sales are repeats, so the defaults do the typing.

The differentiator is the WhatsApp parser: paste an entire customer message, and a pattern-matching engine extracts items, quantities, totals, and payment method, fuzzy-matching against the user’s product catalog (“Coke” → “Coca Cola 50cl”). A confidence score surfaces uncertain parses for review.

The backend is NestJS on Postgres with JWT auth and strict per-business data isolation. Cost-price tracking turns every sale into a profit number on the dashboard — not just revenue.

[05The impact]

Sale entry compressed from roughly forty-five seconds on paper to under ten seconds in-app, and about fifteen seconds for a parsed WhatsApp order. Across a hundred sales a day that’s roughly three and a half working days a month returned to the operator.

Sellers using the beta report real profit visibility for the first time — and the records to back a loan application.

[06 — Stack used]
Next.jsNestJSPostgreSQLPWATypeScriptJWT
An ad tech stack on infrastructure you actually own.
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