Iteluvia — Software, Crafted

[Journal — Issue Twelve · 5 essays]

Published since 2024

Short essays on software, design, and the practice of running a small studio. Published when there’s something worth saying.

[Featured · Latest essay]

[012]April 2026·8 min·Practice

On software as a craft, not a sprint

A short essay on why we still draft scope documents by hand, why our project rooms have whiteboards instead of Jira, and what we’ve learned from working slowly.

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5 essays
Published since 2024

[012]

Practice

April 2026 · 8 min

On software as a craft, not a sprint

A short essay on why we still draft scope documents by hand, why our project rooms have whiteboards instead of Jira, and what we’ve learned from working slowly.

The SME software decade

For ten years the industry has chased venture-scale problems. The next decade belongs to the businesses that were left behind — and the studios willing to serve them.

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[010]

Design

February 2026 · 6 min

Why we treat product pages like magazine spreads

A walkthrough of the typographic system behind a recent commerce build, and what print designers can teach the rest of us about hierarchy and pace.

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[009]

Practice

January 2026 · 10 min

Consulting, without the decks

How we structure advisory engagements that produce real outputs — running code, working systems, written recommendations — instead of slide-deck theatre.

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[008]

Strategy

December 2025 · 7 min